Trending and Social Content with IN2IT Social
Automate your social media ingest with IN2IT Social. Seamlessly integrate trending UGC into your broadcast workflows.
Trending and Social Content with IN2IT Social: Optimising Social Media Ingest
Modern newsrooms increasingly rely on user-generated content (UGC) and viral videos to cover breaking news. However, integrating this media into professional broadcast workflows presents significant technical challenges.
To resolve this friction, engineers and editors turn to automated social media ingest.
What is Social Media Ingest?
Social media ingest is the technical process by which a software platform searches, captures, transcodes, and transfers video and image content from social networks (such as X, Instagram, TikTok, or YouTube) directly into the media asset management (MAM/PAM) system of a production company or television network.
The main objective is to convert non-standardised web formats into high-quality files ready for editing in non-linear editing (NLE) systems like Avid Media Composer or Adobe Premiere Pro.
The Problem with Manual Downloading: Why Avoid Unprofessional Workflows
When analysing technical search trends, a clear warning emerges regarding the risks of downloading social content manually. Broadcast company policies advise against unregulated downloads via browser extensions or third-party websites for three critical reasons:
Loss of metadata: Manual downloading strips the file of its original context (author, source URL, publication date), making copyright management and archive indexing difficult.
Format incompatibility: Web videos often use variable bitrate (VBR) compression or formats like MP4/WebM that cause errors, audio desynchronisation, or crashes when imported into professional editing software.
Security risks: Using free download tools exposes the newsroom's infrastructure to malware and security breaches.
The Professional Solution: IN2IT Social
IN2IT Social, developed by Woody Technologies, is the tool designed to eliminate the risks of manual ingest and automate the entry of trending content into newsrooms.
This platform transforms the workflow through autonomous operations that benefit both journalists and systems engineers:
Secure and centralised integration: Allows journalists to search and select content directly from a secure web interface, without needing to rely on third-party tools.
Native metadata extraction: IN2IT Social automatically captures the source URL, post text, username, and date, integrating all this data directly into the network's MAM.
Autonomous transcoding: The software engine automatically converts web video to standardised broadcast formats (such as XDCAM or ProRes) with corrected framerates, ensuring the file is ready for immediate broadcast.
Comparison: Manual Ingest vs IN2IT Social
Feature | Manual Web Download | Social Media Ingest (IN2IT Social) |
Workflow | Slow, requires multiple applications. | Centralised from the browser. |
Metadata | Completely lost. | Captured and mapped to the server. |
Output format | Incompatible or unstable for broadcast. | Automatically transcoded (NLE ready). |
Rights management | Impossible to track at scale. | URL and authorship permanently linked to the video clip. |
