The recent times have been very challenging for all of us in the Media & Entertainment industry.

Worldwide, all broadcasters have been forced to adapt their production methods to the unprecedented measures of quarantine, with a significant impact on news coverage workflows.

We have seen Social networks play a major role in this situation, with a significant increase in social media generated content used by news broadcasters.

In this context, in April this year Woody Technologies was asked by a major US based broadcast network, to provide a fully operational solution in order to streamline the search and ingest of web and social media content for their editorial teams across 7 locations in North America and the UK. To achieve this goal, Woody Social has been deployed in Microsoft Azure enabling access by all journalists wherever they are, at home or remote field reporting during the quarantine period.

Using Woody Social, they can easily and quickly search for the latest content posted on social networks such as Twitter, Youtube, Vimeo, Facebook, Instagram and more, then select the relevant posts for their news stories and deliver this media with the highest resolution available to any or all of their global news locations.

The fast search and ingest of media across multiple social media sites ensures producers and legal teams can approve content well in advance of the news broadcast. Furthermore, the new Woody Social plugin for Google Chrome allows them to ingest photos and videos from multiple websites and social networks, straight to the appropriate production site.

Thanks to the central user management and monitoring, administrators get a real time overview of the content being ingested across the 7 locations. Woody Social ingest profiles have been configured to ensure that every user provides details about the related story when ingesting content, in order to track content to the PAM.

In each of the 7 locations, Woody in2it server has been deployed in order to retrieve the selected content from the cloud, transcode videos and photos to the mezzanine format and publish media and metadata to the Avid® MediaCentral|Production Management systems used on each site. No metadata is lost on the way, as Woody Social and Woody in2it server preserve all relevant information (source URL, description and author) and transfer them to the PAM.

Fast deployment was a key major factor for this project.


Only a few days were needed between the customer decision and the first use of Woody Social by end users, including the setup of the cloud platform, the deployment of Woody in2it server on site and the configuration of the end to end workflow.



After 2 weeks, 5 installations were fully deployed and operational in New York, Los Angeles, Washington DC, Charlotte and London with more than 250 registered Woody Social users. Deployment at the other sites Chicago, Miami is continuing.

Woody Technologies offers various solutions to enable remote production workflows, covering file-based ingest and publishing, live ingest and social content ingest needs.

Subscription models and cloud hosting is available for most of Woody solutions.